the project
Intesa Sanpaolo is a multinational company with over 15 foreign banks and more than 200,000 employees in need to be raised awareness on the theme of Corporate Social Responsibility.
With this project we have created a cross-media tool kit consisting of a website and a web series with the purpose of allowing the entire company population to share best practices on this issue.
Our troupe travelled around all the foreign offices using a factual movie that documented the best practices collected by the protagonist during his journey along the routes shown on the map we created.
The Sustainability Map was the narrative reference that featured the individual episodes of the factual movie, a classroom exercise and the stories collected by the network of ambassadors we created.