In 2015 we launched this campaign on financial education in Italy, created in collaboration with the Museo del Risparmio di Torino and FEDUF (the ABI’s Financial Education Foundation). In those very days the word Spread made its way into common language but nobody knew its real meaning. This gave birth to the idea of taking the ten most common words related to finance and explaining them quickly and easily to all Italians with an immediate and quick visual campaign. This is how EduPop was born.
