WE PUT THE USER FIRST
Zeranta stands out in the field of Digital Experience because of its strong focus on the user experience. We don’t just provide standard solutions; we design and implement a range of options that transform and enrich digital interaction in unique and engaging ways.
Our UX Designers have many years of experience in the field of Digital Experiences, enabling them to apply an innovative approach, always putting user needs and expectations at the center, thus ensuring extraordinary digital experiences.
FROM CULTURAL HERITAGE ENHANCEMENT TO BUSINESS NEEDS
Since 2013, we have been engaged in innovative projects embracing both the creation of virtual educational simulations for financial institutions and the implementation of Virtual Tours for museums with the aim of enhancing cultural heritage.
Among the various virtual experiences we can mention the exhibition “Canova | Thorvaldsen. The Birth of Modern Sculpture” in Milan; the Virtual Tour of the Toro Rosso Formula 1 racing team, the storytelling designed for Avio, and the creation of Virtual Showrooms for innovative shopping experiences as in the case of Fervi.
we create engaging user experiences
Our focus is on creating digital experiences that know how to bring the real world inside the digital one.
We distinguish ourselves by our ability to design intuitive user experiences (UX) that together with the impact of graphical user interfaces (UI) know how to combine education and entertainment, transforming them into “edutainment.”
Every solution we devise is designed to be engaging, intuitive and usable from any device.
We pay attention to information architecture, technology choices, interaction design, usability and visual design to shape digital experiences that capture the user’s attention and entice them to use the final product by accompanying them in a rewarding experience.
Prominent examples among the many projects we have completed include the design of a chatbot for the 800th anniversary celebration of the founding of the Federico II University in Naples, gamification for Rinascente‘s training platform, and the exceptional digital archive that collects the history of Mittelfest, one of the most important Mitteleuropean festivals with over 30 years of history.
SERVICES
- Virtual Tour with mapping of existing spaces, museums, exhibitions, landscapes of cities and territories of cultural interest
- Design and animation of immersive scenarios; reproduction of real environments in virtual spaces; creation of new virtual environments; design of dedicated virtual tours or visit experiences or showrooms for immersive shopping experiences.
- Build avatars or characters in 3D with their animation.
- Chatbots of living, historical or invented characters for educational purposes, for museum or commercial experiences.